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#Importance Of SEO (Search Engine Optimization)in Digital Marketing#

Today,the world we live in is completely digital. If you look around, you can see almost all of the belongings are influenced by digitization.Similarly businesses are also getting migrated and heavily dependent on digital technologies. With more and more people getting accustomed and using digital technologies need of Marketing has also increased via such channels,thus evolution of Digital Marketing.Talking about Digital Marketing SEO is the key factor and it is heart and Soul of Digital Marketing.

WHAT IS SEO AND IT'S IMPORTANCE:SEO,Search Engine Optimization,is methodology of optimizing your website or web page traffic by increasing the visibility of the website from search engine result pages. Search engine optimization is important because: It is not only about search engines but, good SEO practices improves the user experience and usability of a web site.In the era of minimalism getting attention and retention both is challenging. Thus a balance of all aspects hence SEO.We can classify SEO in two types,Off-Pageand OnPage

On-Page:40 % of SEO are used in On-page. If you are doing On-page SEO first of all you need to know about the website and what is that about.

How to do on-page SEO, a step by step guidance:Keyword Research and deep Analysis of Website:Will have to do Analysis of website and choose relevant keywords which is should transactional keywords. Focus on 1-2 long-tail keywords that match the intent of your target reader.

Improve the Meta Title Tag and Meta Description:It's a big factor and display Search Engines Result Page (SERPs) .Title tags are used in three key places. The length of Meta Title Tag should be 60 Character.

Example:<Title tag>-<Primary keyword>-<Secondary keyword> |<Brand Name>

In Meta Description,the length of Description should 160 Character and use the targeted keywords but don't overuse it. Use related keywords and add call to action in the end of description. Optimize your images with image alt text.

2. Off-Page SEO: 60%of SEO is off-page SEO,the main factor to focus on keywords to create backlinks with high-quality content from external websites is the most commonly practiced off-page SEO strategy to improve its visibility.

What are the best techniques for off page SEO?

Social Media Engagement

.Social Bookmarking Sites

.Directory Submission.

.Article Submission.

You can do SEO and it is totally gives organic result in SERPs page. Its optimize website and genrate revenue,and the main things your keywords are relevent to the website.

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